The Daily Double Logos change each and every year just like the show's background & logo. For the 1st 2 seasons, the logo flashes whenever it's been uncovered. From Season 3 to the middle of season 8, the clue text zooms in to hide the daily double logo which stays in place. Since 1992, the daily double logo appears next to the player who uncovered it in the first place. But since 1986, the daily double logo spins vertically as it zooms in and continues to this day.